"Nobody drinks gin, and you certainly can't open a gin bar in St. Louis – a beer and bourbon town." That's what Natasha Bahrami said she was told over and over again when she set out to open The Gin Room on South Grand in St. Louis nearly a decade ago – and thankfully, she didn't listen. Hear how her induction into the Global Gin Hall of Fame puts this city on the map, why non-drinkers have always been part of her business model, and what she can tell about your personality from your spirit of choice.

This episode was first released July 15, 2021.

Check out our story on Eater's 26 essential St. Louis restaurants: https://www.ksdk.com/article/entertainment/dining/whats-cookin-in-the-lou/st-louis-food-eater-where-eat-2022-list/63-e6f096b6-631f-4982-a890-ef1091d2f5ee